Website concept

Author Jay Bonansinga—of The Walking Dead fame—came to Gameflow in need of a site to promote his young adult novel Lucid and its accompanying products, events, blog, etc. Bonansinga requested a dark, gritty feel for the site design, replete with steampunk elements covered in rust and an overall feeling of being underwater. Using a combination of stock images, Photoshop texture brushes and hand-drawn graphics, we created a haunting site that reinforces the book’s central themes. One of those themes was the idea of vision, so I created a landing homepage with an eerie, barely-glimpsed monstrosity that eases the audience down into the main site as if they were plunging into the creepy atmosphere of the book.