Happy Work
Spectacular Life


A new type of career and life coaching required a site with a little extra panache and a look as unique as their voice. Using their central metaphor of the paper airplane—sketched as if on a napkin over a dinner meeting—myself and the programmers of Gameflow Interactive worked to craft a compelling web experience. The central feature is the logo brought to life to tell the story of how the founders came together and their approach to a happy work/life balance.

HWSL 1.jpg
HWSL 2.jpg

Custom-drawn icon set

HWSL 3.jpg